What is matcha green tea?

Welcome to Why Matcha. This goal of this site is to provide a great source of information on matcha green tea, in particular its health benefits. Matcha green tea is a form of green tea that is put in the shade before it's picked. This gives it its amazing green color. It is then stone-ground (the health benefit of this being that when you drink matcha, you are consuming the full leaf). Matcha is very popular in Japan and is used in the tea ceremony. 

The taste of matcha, particularly at first, is quite strong and has a very grassy taste. It can be a little hard to get used to, but once you do the flavor is deep and refreshing. The best flavors come from high quality, organic matcha. 

Who are we?

Why Matcha was created by Peter Sharkey (co-founder of Bislr.com) and is made possible by other tea enthusiasts around the world. If you'd like to get involved, or learn more, contact us here.